Not long ago, I received the following sales email from a company wanting to sell me software that measures the long-term impact of training. Potentially very interesting, but sadly the author scored quite a few own goals. How many can you spot? Subject line: Meeting...
How do you break bad news gently? How can you ask a colleague to do something without sounding bossy? How can you respond to a customer’s complaint tactfully? How can you get more warmth into your writing? These are some of the most common questions I’ve been asked...
Packed full of tips and techniques, the guide will show you how to:
✓ resonate with your customers and colleagues
✓ make your writing compelling and a joy to read
✓ create a warm, positive tone
✓ avoid the most common mistakes.
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